Views: 45 Author: Site Editor Publish Time: 2025-07-07 Origin: Site
Last month, from June 23rd to 26th, We attended the Interior Lifestyle South America Fair in Brazil for the first time. The experience was truly enlightening, offering valuable insights into both global design trends and the dynamics of the local market.And we met many excellent clients.
The Interior Lifestyle South America Fair stands out as a premier exhibition for home décor, lifestyle items, and gift products in Latin America. It brings together buyers, designers, and brands eager to discover emerging trends and new business prospects.
During the exhibition, we had the opportunity to meet a number of fascinating clients who expressed strong interest in our products. Additionally, we connected with several top manufacturers in the same product category, and we gained valuable insights from interacting with them.
In addition to the exhibition, we made it a point to visit various retail outlets across Brazil to get a better sense of consumer tastes and the market’s growth potential.
Visiting Carrefour, a globally recognized retail chain, offered me valuable insight into everyday shopping behaviors of Brazilian households. The store featured a wide range of products—from local produce to international imports. I observed a rising interest in art goods that are both functional and stylish, which fits well with our brand's positioning.By the way, we're actually a supplier for Carrefour stores in France.
As someone passionate about stationery, stepping into Haikai was truly inspiring. The boutique displayed elegant notebooks, pens, and creative supplies. The focus on quality design and attention to detail really stood out, highlighting the local appreciation for premium, aesthetically pleasing products.
Armarinho Fernando, a popular local craft chain, amazed me with its vibrant selection of creative materials. From fabrics to DIY kits, the store radiated creativity and passion for handmade culture. It’s clear that Brazil has a strong community of makers, making it a promising market for unique artisanal products.
What truly left an impression—beyond the business side—was the warmth and openness of the people. Brazilians bring a lot of energy and passion to their daily lives, which is clearly reflected in how they shop. Whether at retail stores or the exhibition, the interactions were vibrant and engaging. This kind of environment offers great potential for brands that can create meaningful emotional connections with consumers.
While much of the global focus remains on North America and Europe, Brazil represents a largely underutilized market with tremendous potential. With a rising middle class, growing consumer interest in lifestyle-oriented products, and a deep appreciation for design, Brazil offers exciting opportunities for international brands.
This trip has convinced me that Brazil deserves more of our strategic attention. Whether through forming local partnerships, developing region-specific product lines, or participating in future trade events, there is significant potential waiting to be explored.
The experience went beyond product discovery—it was about gaining insight into a vibrant culture and understanding the unique dynamics of the market. I’m truly excited about the possibility of expanding our presence in Brazil in the years ahead.