Views: 26 Author: Site Editor Publish Time: 2026-01-12 Origin: Site
In the European and American markets, art supplies are no longer just about "ease of use," but also about whether they align with environmental values.
Key manifestations include:
Synthetic brushes replacing natural animal hair brushes
Increased demand for water-based/non-toxic paints
Recyclable packaging and reduced plastic use
Clear labeling as Non-Toxic/CE
Summary of Market Preferences in Europe and America
Market | Raw Materials | Reasons |
USA | Synthetic / Nylon | Strong environmental awareness, price sensitive |
Western Europe | High-quality Synthetic | Strict animal protection regulations |
Eastern Europe | Hog bristle + Synthetic | Oil painting tradition continues |
Significance for B2B clients:
Easier to pass retail channel review
Easier to use in school, children's, and public institution projects
Reduced compliance and public opinion risks
The European and American markets show a distinct "two ends hot, middle stable" structure.
Product Grade | Market Performance |
Student Grade | High sales volume in education, DIY, and e-commerce |
Mid-range | Hobby artist/Core consumer group |
High-end | Stable but small in scale |
Trend Analysis: DIY and home-based creative habits continue post-pandemic; the number of hobby artists continues to increase; distributors prefer products with high cost-performance ratios and stable repeat purchase rates.
Paint set + brush set + canvas
DIY Clay kits/Starter kits/Gift sets
Seasonal bundles (Back to School/Christmas).